If you can create a unique and compelling user experience, you can ignite member loyalty. If you can’t, you’re destined to flounder in a sea of sameness with thousands of other financial institutions.
Digital banking has caught on like wildfire because consumers have become accustomed to absolute convenience. They want to decide the where, when and how of every financial transaction they perform. Simply stated, consumers want choices.
Choice is a matter of discernment and discrimination. It’s not enough for your credit union to simply deliver a predefined set of digital banking features. Those features must be packaged in a way that sets your credit union apart from every other financial institution with which your members might engage.
But how is that possible? With only a handful of legitimate providers in the digital banking space, there’s only a handful of user experiences from which to choose for your members, right? That’s 100-percent true – except in the case of Jwaala’s Ignite platform.